📐 UNIT CANVAS
📐 Unit Economics · Early access
UNIT
CANVAS
Real-time math for product people.
Plug in 13 numbers, get 15+ metrics — CAC, LTV, MRR, ARR, NRR, Runway and a clean P&L. Built for PMs, founders and the juniors who want to learn the craft.
Launch the canvas →
Free
No login
No server
Works offline
EN + RU
13 inputs · 15+ metrics
What is it?
Five families of metrics — each card explains what it measures, the healthy benchmark, and how to move it.
🎯 Acquisition
CAC Marketing ÷ new customers
CPL Marketing ÷ leads
CR Customers ÷ leads
ROMI (Revenue − Marketing) ÷ Marketing
💰 Revenue
MRR Customers × ARPU
ARR MRR × 12
ARPU Revenue ÷ customers
Gross profit Revenue × gross margin
🔄 Retention
Churn Lost ÷ active per month
Retention 100% − churn
NRR Retained MRR ÷ starting MRR
Quick Ratio (New + expansion) ÷ churned
📊 Profit & loss
Gross margin (Rev − COGS) ÷ revenue
EBITDA Gross profit − OPEX
Net profit EBITDA × (1 − tax)
Payback CAC ÷ (ARPU × GM)
🔥 Survival
Burn rate OPEX − gross profit
Runway Cash ÷ burn
LTV ARPU × GM ÷ churn
LTV : CAC LTV ÷ CAC
📣 AARRR funnel
Activation Activated ÷ signups
DAU / MAU Daily active ÷ monthly active
AARRR view Acquire + Activate + Retain + Revenue + Refer
Start from a real business
Four presets seeded with realistic numbers — open, change a slider, watch every metric react.
☁ HEALTHY
SaaS B2B
Subscription product, low churn, high gross margin.
🛒 RISKY
E-commerce
High traffic, thin margin, repeat purchase matters.
🏪 HEALTHY
Marketplace
Two-sided, take-rate driven, fragile early on.
🚀 RISKY
Early startup
No revenue yet — runway is the only question that matters.
How it works
Three steps from blank slate to a defensible model.
01
Pick a preset
Or start from scratch. Every business has 13 levers — we just gave them names.
02
Move the sliders
Every metric, every chart, every line of the P&L recalculates in real time.
03
Read the diagnosis
Beginner mode shows what's healthy, what's broken and how to fix it — for every metric.
Built for
🎯
Product Managers
Sanity-check the business model behind a roadmap. Bring numbers, not vibes, to the prioritization meeting.
🚀
Founders
Test whether the model survives growth — before the investor asks. Export the snapshot and put it in the deck.
📚
Juniors & students
Learn 15 metrics in one evening, by playing. The cards explain everything — no MBA required.
Launch the canvas ↘
Free · No login · Works offline
Launch the canvas →